Privacy Policy

Last updated November 1, 2026

What we collect

When you fill out a buyer or seller form, we collect what you enter: your name, email, phone number, property address, and your lake and home preferences. Lakes you save with the heart button are stored only on your own device, not sent to us. If our website uses analytics, it collects general usage information such as pages viewed and device type.

How we use it

We use your information to respond to you, run custom property searches, prepare property values, and send you lake homes and market information you asked for, including off-market opportunities if you opted in.

Who we share it with

We do not sell your personal information. We share it only with our agents and staff, with service providers that help us operate (such as our form, email, and customer management systems), and when required by law.

Calls, texts, and email

By submitting a form, you agree we may contact you by phone, text, or email. Message and data rates may apply. You can opt out of texts by replying STOP, unsubscribe from emails using the link in any email, or ask us by phone to stop contacting you.

Third-party services

To display maps, fonts, and features, your browser connects to services such as MapTiler (maps), Google Fonts, and jsDelivr. These providers receive standard technical information like your IP address under their own privacy policies. Links to other websites, such as the Minnesota DNR, are governed by those sites’ policies.

Your choices

You can ask us to see, correct, or delete the personal information we hold about you by calling (218) 656-6469.

Children

This site is not directed to children under 13, and we do not knowingly collect their information.

Changes

We may update this policy and will post the new version here with its date.